Reprinted: Yuhuan OpticalIndustry Association 2023-07-19 14:37 Published by Zhejiang

https://mp.weixin.qq.com/s/bHj7lpYue1HzUFg0Ub06ow

In 2022, affected by the domesticepidemic and changes in the international market, the spectacle industry, likemany other industries, suffered unprecedented pressure and challenges.

Accessories, ready-made lenses,wholesale, retail, export,ect. ,the entire industrial chain, many enterprisesperformance has seen an unprecedented decline.

However, when the industry isweak, there are also many excellent enterprises that have achieved adouble-digit growth against the trend and through the market fog.

Zhejiang Kanghua , as one of the global leaders in the field of eyeglasses spare parts, is one of the outstanding representatives of the global eyeglasses spare parts enterpriseswith counter-trend growth in 2022.

Observe and analyse the case of Zhejiang Kanghua 2022 growth against the trend, may be able to provide some valuable ideas to many peers inspiration, and the reality of the reference significance.

First, the mystery of counter-trend growth.

The market will always speak by performance. In the face of the brutal market environment in 2022, many accessories business performance growth difficulties, some even a sharpdecline, Zhejiang KangHua but against the trend of growth, achieved double-digit growth performance, extraordinarily stunning eye-catching. The market is weak, Kanghua straight through the clouds, against the trend of growth, the mystery?

Although, kanghua glasses 2022against the trend of growth performance is a variety of positive factorstogether, but I have repeatedly exchanged with Mr Gao, summed up, kanghua against the trend of growth of power, mainly lies in the following two aspects:

Firstly, Kanghua has been focusing on high-end positioning under the leadership of its founder Mr Gao.

Over the years, around the clear corporate positioning, Kanghua has continued to comprehensively establish ahigh-end eyewear accessories R & D and manufacturing system from equipment R & D and manufacturing, to management system, talent training, team building, etc., which has won the affirmation and recognition of many leadingbrand owners around the globe, and has become the common choice of many excellenteyewear brand manufacturers.

And Kanghua has been on the wayin terms of talent cultivation and team building.

The comprehensive integration oftalents, equipments and enterprise system highlights Kanghua's strong strengthin manufacturing high-end eyeglasses accessories, and at the same timeestablishes Kanghua's strong market competitiveness, as well as extremely strong market resistance.

In the three-year epidemic,although the global consumption power was seriously affected, the most seriously affected were the middle and low-end consumer groups, but the consumption of the middle and high-end people was not much affected, so the demand forhigh-end glasses products was not affected, as one of the main accessories research and development manufacturers of high-end glasses, the impact on Kanghua was not obvious.

Secondly, it is the inevitable market choice. Although the influence of high-end market is not big, but the brand owners, in order to reduce the manufacturing cost and ease the pressure of market downturn, turn to fashionable and relatively low manufacturing cost sheet rubber frame products in product development. 2022 is the year of strongdemand for rubber frames, which will greatly increase the demand for high-endstandard parts.

Kanghua is one of the leading high-end standard parts for glasses in China and even in the world. The combination of precise enterprise positioning and market demand has jointly contributed to the substantial growth of Kanghua against the trend.

Second, the foresight to investagainst the trend

A good planner moves against the trend.

In the face of the severe market situation in 2022, many enterprises have suddenly become conservative andstable, and all kinds of investment began to shrink significantly.

However, Kanghua is investing against the trend. According to Mr Gao, in 2022, Kanghua will continue toinvest in advanced manufacturing equipment and intelligent transformation,which will strengthen the solid foundation for Kanghua to continue to grow bigger and stronger.

Mr Gao said, good product is good equipment and good management system to do out, so many years, glasses productsare metal glasses and rubber frame glasses cross type is undulating forward,the total market volume in the gradual growth of the key to do business is topractice good internal skills, adhere to the original intention of the longterm, but not too much care about the business of the moment good or bad, the enterprise does a good job, the market will naturally be slowly good up.

Especially for optical frames, asa necessary product for myopia patients, no matter how the market changes, the demand will always exist.

Kanghua's double-digit growth performance in 2022 against the trend can be said to be the inevitable result of Kanghua's persistent investment over the years, which is the market's affirmation and recognition of Kanghua's advanced manufacturing capability and the excellent quality of Kanghua's products. As the market gradually picks up in 2023, Kanghua rides the wind and waves and embarks on a new development journey.